Social media is a recent phenomenon, one that has spread all over the world and continues to gain followers every day. It is no longer a fad, it's the way we communicate. Therefore, it makes sense that one of the best features about this social media explosion is its ability to spread various forms of content across multiple social media channels to reach a diverse audience. Although some members of this audience may only be on one networking site, the integration of social media allows these members to experience content from other channels without it being a necessity to sign up to all sites involved. Basically, I can watch something posted on Twitter that was originally created on Facebook, even if I don't have a Facebook account. Spread is instantaneous. The word "share" listed under every video or blog on the Web now says it all perfectly for that's exactly what we're doing. We are taking content we publish or find somewhere and sharing it through every tool we have so that others can see it too!
This allows advertisers to reach a multitude of people with minimal effort. To prove this theory, I have uploaded this video to youtube and asked three of my friends to share it with their friends. Although the video started out on youtube, I can almost bet it will soon spread to many different social media sites and reach many more people than I would have been able to without this explosion of interacting sites. All of this in just a few hours and who knows what will happen to it in the next week...
It is this freedom of media which allows a single message to penetrate a consumer's digital life that attracts me to the Texas Media Program and lets me know that I am the perfect person for it.
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