The Ever-Changing Media World

The world of media is constantly evolving to incorporate new ideas and technologies. As the times change so must the tools in which advertisers promote their products. Traditional media is often being ignored by consumers with products such as Tivo and digital news sources. Advertisers must then change their tactics in order to get the attention of their target markets. The following article further describes the constantly changing world that advertisers are faced with on a daily basis:

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The first product the article discusses is called Sezmi, which "combines the benefits of wireless digital television broadcasting with broadband internet connection to create a high-quality, cost effective and flexible video entertainment service" (Sezmi). Essentially it integrates multiple media vehicles into one convenient setting, including television, web videos, movies, and podcasts. You can rent or purchase these all through the on-demand store that Sezmi offers. It also features a personalization tool where each member of the family is able to categorize their shows from others. I believe this will completely revolutionize the way we think of TV. People have already changed their view in the last decade with the introduction of different DVRs and Sezmi goes one step further than that.

Another product discussed is the new Motorola Backflip. The phone functions in a similar way to many other smart phones released in the past few years; however, it doesn't actually seem to offer as much as previous models. The main difference in the phone is the design of it: the phone opens up much like a book and the keyboard is located on the backside. So far the Backflip doesn't seem to be making a splash in the technology world. The design of the phone and the features it offers don't match up to the rest of the smart phones offered today.

It is very true that technology and media tools are constantly changing in today's advertising world. Advertisers need to be on the look-out for new ways to promote their products in order to stay relevant in consumers' mind. However, many companies are releasing products that attempt to stay up with the new technology environment and just aren't cutting it. The real question they must ask themselves is whether it is more beneficial to release a product that isn't up to standards or stay one step behind their competitors while focusing on perfecting their current products.