Coca-Cola Zero launched an amazingly distinct summer attraction in the Red Sea: a man made mini-island called the "Zero Zone." I'm sorry, I didn't quite catch that....Oh a mini-island! This summer destination station was built as a floating island in the middle of the Red Sea, "designed as an urban street" (adsoftheworld). Visitors are given Coke Zero served out of a swimming pool in the middle of the island, covered in the Coca-Cola logo of course. Coke also made sure to make great use of this publicity stunt by uploading Facebook pictures every hour so visitors could tag themselves. Although this seems like a pretty big spectacle, I didn't hear much of anything about it. And if I, as a crazy media student obsessed with the next big thing, didn't hear about it, then I'm wondering if their stunt actually paid off. Since the island was built in Israel, their target market may have been extremely different than Americans but you would think that something of this stature would make its way around the world in news!
Coca-Cola Zero Island
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