Stumbled across this on T3 Twitter page:
1. Social media gains greater speed: agencies will make better use of it and will be more willing to lead in helping clients prove the value of social media
2. Outsourcing continues to gain speed
3. Agency strategic integration skills become more critical: will be better at managing and leveraging the multiplicity of media options available.
4. The new hybrid ad agency: shift to more digital focused agencies
5. Agency strategic partner role to increase: marketing and strategy will become more important
6. Chief orchestrator role becomes vital
7. Blogging continues to explode: Marketers will use blogs to communicate their brand story (good thing I've started one then eh?)
8. May the best (digital) talent win
9. Traditional media will continue to decline
10. Greater engagement in social media to win new business: more ad agency staffers will open Twitter accounts and engage in social media
11. Ad agencies apply creativity throughout the enterprise: best ones will be engaged with clients during product development stages
Courtesy of Blue Focus Marketing
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