





Although not so environmentally friendly, I am a fan of the giant napkins in order to promote their largest burger yet. Touche, McDonalds. Touche.
Oftentimes advertisements are successful merely because of the tools used to show them off. The success of a campaign can be determined entirely by which tools are selected to convey the message and how effectively they do so. New media vehicles are constantly being introduced and experimented with and the field is continuing to grow. People need to examine these new tools to determine what works best for their business...and that is precisely why this blog was created!
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