My entire family is made up of artists. My grandmother is a fantastic artist, who draws and paints every member of our family a Christmas gift yearly. My mother was an art and advertising major in college. She could turn the ugliest fly into a masterpiece. My uncle plays multiple instruments and paints on a daily basis. My sister uses art as a hobby but is one of the best artists I have ever known. That talent skipped my generation completely (thanks Dad), which is probably why I find it so enthralling. Art is now even popping up in advertising. What is known as new media art, even though it isn't so new anymore, is showing up in some unexpected places, including Central Park. I believe that one day this form of art will be used in advertisements, if it hasn't been incorporated already. New media art plays tricks on the eye and almost uses fantasies like optical illusions to lure people in and trick them into thinking they know what they are seeing. This would be perfect for advertisements in order to generate buzz and act as an eye-catching placeholder in a magazine or on a billboard.
Imagine flipping through a magazine and you see those addicting optical illusion quizzes that everyone used to play as a child. Come on, admit it. Those books in the Dr's office was your guilty pleasure! Now, say you are looking at one of those quizzes today where its solution leads you to a brand or product. I bet the number of people who would a) stop to play the quiz or figure out the puzzle in the first place and b) become enthralled by the advertising twist at the end would be overwhelming.
Examples of new media art follow:
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